Artisan Ava

About Artisan Ava

Ava is an autonomous AI BDR from Artisan designed to run outbound sales workflows for BDRs, AEs, AMs, startups, mid-market companies, and enterprise revenue teams. It can find prospects, research and enrich leads, write personalized outreach, execute campaigns, handle responses, qualify interested prospects, and book meetings.

Ava can run outbound end to end after a team defines its strategy, ICP, campaign rules, messaging constraints, and other guardrails. It searches a database of more than 250 million verified B2B contacts, enriches prospects using more than 22 data sources, monitors intent signals, prioritizes prospects, and launches personalized multichannel sequences. Intent signals can automatically enroll matching prospects into campaigns.

Teams can choose between greater autonomy and human review. Approval gates can be used at different stages, replies can require approval before sending, and escalation rules determine when conversations are handed to a human. Ava can also be controlled through a conversational interface using natural language.

Ava can operate alongside an existing sales stack or consolidate several outbound functions within Artisan. It supports Salesforce and HubSpot synchronization, custom CRMs through API connections, custom webhooks, Slack notifications, and connections with calendars, email, and data warehouses.

Key Features

• Agent Task Execution: Finds and enriches leads, researches prospects, writes and sends personalized outreach, handles replies and objections, qualifies interested prospects, manages follow-ups, and books meetings on sales representatives' calendars.

• Multi Step Workflows: Runs end-to-end outbound workflows from prospect identification and enrichment through multichannel sequencing, reply handling, qualification, escalation, and meeting booking. Dedicated workflows include cold outbound, warm outbound, cross-sell and upsell, and signal-triggered campaigns.

• Tools and Actions: Uses Artisan's contact database and enrichment sources, email, a built-in dialer, CRM data, calendars, data warehouses, Salesforce, HubSpot, custom CRM APIs, custom webhooks, and Slack notifications.

• Triggers and Automation: Can trigger outreach from intent and buying signals including funding rounds, leadership changes, new hires, investor activity, tech stack changes, website visitors, product data, and custom signals. Engagement can also auto-trigger call tasks.

• Context and Memory: Ava uses CRM information, enrichment data, intent signals, account ownership information, campaign instructions, brand voice rules, prospect research, suppression lists, and campaign data when executing outbound workflows.

• Agent Management: Supports approval mode, escalation rules, lead routing rules, account ownership controls, DNC and suppression lists, campaign budget caps, channel controls, tone and CTA rules, reply sensitivity settings, role-based access, workspace permissions, audit logs, campaign analytics, and natural-language campaign management.