### End-to-End Outbound Autonomy Ava is designed around execution rather than only generating sales content. It can move from identifying and enriching prospects into personalized outreach, multichannel sequencing, reply handling, objection management, qualification, follow-up, and meeting booking. Teams can configure the level of autonomy per campaign, allowing Ava to operate independently while retaining approval gates where human review is required. ### Signals, Integrations and Workflow Control Ava can initiate workflows from documented intent signals including funding, leadership changes, hiring activity, technology changes, website activity, and custom signals. Salesforce and HubSpot support bi-directional synchronization, while custom CRM APIs and webhooks support additional data flows. Teams can also control campaigns using natural-language instructions and receive campaign, reply, and meeting notifications through Slack. ### Governance and Monitoring Artisan combines autonomous execution with administrative controls including role-based access, workspace permissions, suppression and DNC lists, ownership rules, escalation policies, messaging guardrails, and approval modes. Ava also provides analytics covering messaging, deliverability, dialing, credits, and full-funnel performance. Enterprise capabilities include advanced security controls and audit logs, alongside SOC 2 Type II, SSO and SAML support.
### End to End SDR Execution AiSDR performs more than message generation. Its documented workflow connects prospect identification, signal monitoring, lead research, personalized outreach, multichannel sequence execution, reply handling, qualification, and meeting scheduling. Sequences can react to prospect behavior and stop when someone replies, while high intent or unusual conversations can be escalated to a salesperson. ### CRM and Signal Driven Automation AiSDR combines public web research and sales signals with CRM information. HubSpot and Salesforce connections support synchronization, personalization, account scoring, activity logging, and CRM based prospect workflows. Existing leads can be monitored for events such as job changes or company activity and automatically moved into re engagement sequences when relevant signals appear. ### Human Control and Campaign Configuration Ami AI can generate GTM strategies, audiences, messaging angles, and sequences from business and ICP context. Users can review or edit the proposed strategy before launch. AiSDR also provides configurable sequences, campaign scheduling, custom AI configuration, suppression rules, daily limits, and a co pilot reply option, allowing teams to decide how much execution is automated.