11x is an AI go-to-market platform built around autonomous digital workers that execute sales functions including outbound prospecting and inbound lead qualification.

Which AI agents are included in the 11x platform?

11x provides Alice, an outbound digital worker, and Julian, an inbound digital worker.

What does Julian do in 11x?

Julian responds to inbound leads, qualifies them against an ICP, follows up with leads, books meetings, and routes qualified opportunities to the appropriate sales representative.

How are 11x agents triggered?

Alice can act on buying and intent signals such as job changes, funding, hiring, technology adoption, website visits, and review-site activity. Julian responds to inbound interactions through supported channels such as phone, chat, SMS, and WhatsApp.

Which channels does 11x support?

Documented channels include email, phone, LinkedIn, SMS, WhatsApp, and website chat, depending on the digital worker and workflow.

Which CRM platforms integrate with 11x?

11x documents native integrations with Salesforce, HubSpot, and Pipedrive and also supports a REST API and webhooks for additional connectivity.

Can Alice and Julian work together?

Yes. Alice can manage outbound prospecting while Julian handles inbound qualification, allowing both digital workers to cover different parts of the GTM pipeline from the same platform.

Alice and Julian are priced separately. Alice Growth starts at $3,750 per month billed annually. Julian Growth starts at $5,333 per month for voice or $2,417 per month for chat, billed annually. Pro and Enterprise pricing is custom.

Does 11x use a CRM as part of agent execution?

Yes. 11x describes the CRM as the system of record that its digital workers read from and write to for accounts, contacts, activities, ownership, qualification results, meetings, and other outcomes.

11x

11x is an AI go-to-market platform with autonomous digital workers for outbound prospecting and inbound lead qualification across multiple sales channels.

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About 11x

11x is an AI go-to-market platform built around autonomous digital workers that execute sales functions end to end. Its platform includes Alice for outbound prospecting and Julian for inbound lead handling.

Alice operates as an outbound AI SDR. It identifies accounts and contacts using buying signals, researches prospects, creates personalized outreach, runs multichannel sequences, handles replies, and books meetings. Julian focuses on inbound workflows by responding to incoming leads, qualifying them against an ICP, following up with leads and no-shows, booking meetings, and routing qualified opportunities to sales representatives.

The digital workers operate continuously and use the connected CRM as a source of truth. They can read account, contact, activity, ownership, opportunity, and other CRM information while writing activities and outcomes back to supported CRM systems.

11x connects with sales infrastructure including CRM platforms, email and calendar systems, Slack, G2, webhooks, and REST APIs. Teams configure inputs such as ICP criteria, company knowledge, targeting, and messaging before launching the appropriate digital worker.

Key Features

Agent Task Execution: Executes outbound prospecting, account and contact research, personalized outreach, reply handling, meeting booking, inbound lead response, qualification, follow-up, and lead routing through specialized digital workers.
Multi Step Workflows: Alice executes Identify → Research → Personalize → Engage workflows, while Julian executes Engage → Qualify → Follow up → Route workflows for inbound leads.
Tools and Actions: Uses CRM data, company knowledge, live web research, email, phone, LinkedIn, SMS, WhatsApp, website chat, calendars, REST API, and webhooks to perform GTM actions.
Triggers and Automation: Alice can act on buying signals including job changes, funding, hiring, technology adoption, website visits, and review-site activity. Julian responds to inbound leads arriving through supported phone, chat, SMS, and WhatsApp channels.
Context and Memory: Digital workers use CRM context, company knowledge, prospect data, conversation context, engagement signals, and other available information when researching, qualifying, personalizing, and routing leads.
Agent Management: Supports workspace configuration, CRM connectivity, digital worker configuration, targeting and messaging inputs, analytics, team management, CRM synchronization, permissions, testing and evaluation capabilities on applicable plans, and human handoff to sales representatives.

Pricing

11x prices Alice and Julian separately.

Alice Growth

Starting at $3,750 per month, billed annually.

Pricing is based on new prospects rather than number of outreach sends.

Alice Pro

Custom pricing, billed annually.

Alice Enterprise

Custom pricing with annual or multi-year commitments.

Julian Voice Growth

Starting at $5,333 per month, billed annually.

Includes 2,000 calls per month.

Julian Chat Growth

Starting at $2,417 per month, billed annually.

Includes 3,000 chats per month.

Julian Pro

Custom pricing, billed annually.

Voice supports 4,000 calls per month.

Chat supports 7,000 chats per month.

Julian Enterprise

Custom pricing with annual or multi-year commitments.

Voice supports 50,000+ calls per month.

Chat supports 100,000+ chats per month.

11x states that onboarding is included and there are no setup or implementation fees. Pro and Enterprise pricing varies according to factors including volume, end users, channels, languages, use cases, integrations, and enterprise requirements.

Use Cases

Run outbound prospecting from market-signal detection through account research, personalized multichannel engagement, reply handling, and meeting booking using Alice.
Respond to inbound phone, website chat, SMS, and WhatsApp leads, qualify them against ICP criteria, book meetings, and route qualified leads using Julian.
Re-engage dormant, closed-lost, no-show, or high-intent prospects through automated follow-up workflows across supported channels.
Connect outbound and inbound digital workers to CRM, calendar, messaging, and other GTM systems so activities, qualification results, meetings, and outcomes are synchronized with the sales team.

Pros & Cons

Pros:

Provides separate autonomous digital workers for both outbound prospecting and inbound lead qualification within one GTM platform.
Supports multichannel execution across email, phone, LinkedIn, SMS, WhatsApp, and website chat together with native CRM integrations, webhooks, and REST API access.
Uses CRM context, company knowledge, live signals, prospect research, qualification logic, analytics, and automated human handoff to execute multi step revenue workflows.

Cons:

Alice and Julian are priced separately rather than being included under one published platform price.
Public entry pricing requires annual billing, while Pro and Enterprise tiers use custom pricing.