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Make
Visual workflow automation platform for connecting apps and designing complex logic pipelines. Features a highly flexible, drag-and-drop canvas and operations-based billing.
About Make
Make (formerly Integromat) is a visual integration platform that allows users to design, build, and automate complex tasks across thousands of applications. Unlike linear automation tools, Make provides a sprawling, non-linear canvas where users can drag and drop applications, set filters, and branch logic visually to see exactly how data flows.
The platform caters to both technical and non-technical builders, offering deep API accessibility alongside ready-made connectors. Make operates on an operations-based billing model, counting every data transfer between modules, which necessitates efficient workflow design to manage usage effectively.
Key Features
- Visual Canvas: A free-form, non-linear drag-and-drop interface for mapping out complex workflows and data pathways.
- Deep API Accessibility: Make HTTP requests and connect to virtually any web service, even if a native application module does not exist.
- Iterators and Aggregators: Process arrays of data by splitting them into individual bundles or combining multiple bundles into a single array.
- Error Handlers: Build specialized routes to catch, ignore, or resolve execution errors automatically without breaking the entire workflow.
- Data Stores & Structures: Built-in tools to define data types and temporarily store information during complex execution runs.
- Real-Time Execution Logs: Watch workflows execute in real-time on the canvas to debug logic and inspect data payloads instantly.
Pricing
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Free: $0 Includes 1,000 operations per month and access to the visual builder.
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Core: Starts at $9/mo (billed annually) Includes 10,000 operations per month, unlimited active scenarios, and access to premium apps.
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Pro: Starts at $16/mo (billed annually) Includes custom variables, scenario execution history, and priority support.
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Teams: Starts at $29/mo (billed annually) Adds multiple users, role-based access control, and shared workspaces.
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Enterprise: Custom quote Dedicated support, advanced security features, and custom operations limits.
Use Cases
- Syncing complex e-commerce order data with fulfillment systems
- Parsing and routing incoming email attachments to cloud storage
- Multi-channel marketing campaign orchestration
- Advanced array processing and API data transformation
Pros & Cons
Pros:
- Highly visual, non-linear canvas makes complex logic easy to comprehend.
- Powerful built-in array manipulation (Iterators/Aggregators).
- Generous free tier with 1,000 operations per month for testing.
Cons:
- Operations-based billing can scale up quickly on data-heavy workflows.
- Visual interface can become cluttered and complex for massive, multi-branch scenarios.
Integrations
Shopify, Webflow, Airtable, Google Drive, Discord
FAQ
How does Make define an operation for billing?
An operation is counted every time a module executes and performs an action, such as downloading an email, inserting a row in a spreadsheet, or checking a trigger.
Is there a free plan available on Make?
Yes, Make offers a highly usable free plan that includes 1,000 operations per month, which is sufficient for building and testing smaller automations.
What are Iterators and Aggregators in Make?
Iterators split arrays into individual data bundles so they can be processed separately, while Aggregators combine multiple individual bundles back into a single array or list.
Can Make connect to apps that don't have a native integration?
Yes, Make includes a universal HTTP module that allows users to connect to any API, make webhooks, and authenticate using standard protocols like OAuth 2.0.
Last edited
November 1, 2026 at 9:53 AM by Venkatraman Chandrasekaran
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